Positioning Strategy
Brand Yourself as a Trendsetter
You can drive down the street in any town in America and see those successful businesses who became trendsetters in their niche. Some, like Starbucks, have even gone further and made it a “culture” of followers. McDonald’s speedy food service... read more
Be the One Continuously Serving Your Audience
Are you going to be the “flash in the pan” marketer who initially comes on strong but fizzles out when the going gets tough, or it takes too much time to become successful? Only you can decide. The primary way you’re going to realise the success you once visualised in... read more
Find Your Target Audience and Dominate the Conversation
Some newbie ‘net marketers get all shy when it comes to positioning themselves as leaders. They feel unqualified, or too “new” to sit there staking claim to a niche topic. But nobody will be inspecting your background – what they want is someone who jumps into the... read more
