Choosing a Voice that Resonates with Your Subscribers
When you start a list and people join it, it’s the beginning of a bond that can last for years. This connection between yourself and a subscriber will be a two-way street. You will provide value for them and they, in turn, will purchase products from you or through your link.
But many marketers feel intimidated about the concept of communicating with their list. They’re not sure what to say or how to say it. You want to choose a voice that represents you well and that is well received by your readers.
However, keep in mind that you won’t be able to make everyone happy all of the time. There will always be someone who doesn’t like the way you communicate. And that’s okay.
You yourself probably don’t like everyone’s personality online. That’s why we get to pick and choose who we learn from. One voice that you may choose to use with your subscribers is educational and informative.
This is akin to a news broadcaster or teacher who educates their audience with facts and data. It’s a little sterile, but in some niches, it’s perfectly acceptable and almost preferred.
Some marketers choose a tone that is motivational or inspirational in nature. Think of a personality such as Tony Robbins. You will provide them with life lessons and the nurturing tone that leads them to make positive changes in their life.
Another tone that you may choose to use in your communication is that of a butt kicker. This is someone who helps eliminate excuses that often overwhelm and prevent a subscriber from achieving their goals.
Not everyone will enjoy this type of tone, but there are many who do. Humor is another way that you can connect with your audience. You’re still providing value and insight, but it’s done with a lighter touch that is relatable and enjoyable by many.
Don’t worry if you’re not a stand up comedian. Humor can be expressed in a variety of ways. You can choose one or a many of these voices for your audience. Just as you don’t have the exact same personality at all times, every day, you can choose to mix it up with your subscribers, too.
The most important thing is that you weave a little of yourself and your personality into the mix. For your own personal satisfaction, you want to be able to express yourself in a way that is natural to you. Plus, it comes off more genuine when you do it this way.
