Discover Your WHY
Your WHY is the heart of your company, what you stand for, and ultimately, what determines your success.
The important part of discovering your WHY is finding the meaning in what you do by defining why you do what you do. It is the fundamental belief that inspires visions and drives actions!
When you work from your WHY, you are coming from a place bigger than the products you sell, the services you provide, and profit you reap. Simply, you are driven by a purpose that gives meaning and value to your business.
Identifying your WHY starts with a simple question: “What matters to me most?”
Once you identify your WHY, you can start making wiser, purposeful decisions and goals that cultivate teamwork and give you a clear idea of where your company is headed. It is also helpful in aligning everything under one purpose which allows you to work with a singular mission and concentrated focus.
Creating Your WHY
Creating a clear, simple, actionable statement that encapsulates your purpose and your mission in one brief, all-inclusive sentence is the basis for your internal and external communications, your marketing campaign, community efforts, and your decision making. (It is often also the make-it or break-it moment for a potential like-minded client or customer!).
Many businesses market based on promoting what their brands, products, or services do, as well as how they created them. However, marketing from your WHY informs your customer about why you have created your vision. It is with the WHY that you tell a unique story, and that is what sets your brand apart.
Do not leave your WHY open to interpretation. Just as your customer should be informed as well as every member of your team (from executive level to entry-level) should be able to clearly and comfortably talk about your company’s purpose and mission. (Bonus points if your WHY is able to be memorized and proudly recited by all of your team members!).
This means staying engaged in the daily performance of your company and staying close to the people who make your vision possible. Get inspired by being inspiring!
Get All The Lessons In Your Inbox In Text Format
Profitability From Within
Additional resources
Bokhari, Dean. (n.d.). “How to Find Your WHY and Communicate Your Purpose to the World”. Retrieved from http://www.meaningfulhq.com/find-your-why.html, 3/6/2018.
Chaffey, Dave. (2015). “Start with Why: Creating a value proposition with the Golden Circle model”. Retrieved from https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/, 3/5/2018.
Department of Industry, Innovation, and Science. (n.d.). “How to Set Goals and Objectives For Your Business in 2018”. Retrieved from https://www.business.gov.au/news/how-to-set-goals-and-objectives-for-your-business, 3/6/2018.
Freeman, Edward. (2013). “Business is About Purpose”. Retrieved from https://www.youtube.com/watch?v=7dugfwJthBY, 3/5/2018.
Maynard, Wendy. (2014). “How to discover your company’s core purpose”. Retrieved from https://www.kinesisinc.com/how-to-discover-your-companys-core-purpose/, 3/05/2018.
Nikol, Jamie. (n.d.). “6 Ways to Enhance Your Company’s Social Responsibility Efforts”. Retrieved from https://cultureiq.com/6-ways-to-enhance-your-companys-social-responsibility/, 3/6/2018.
Oppong, Thomas. (2017). “Purpose is Life-Changing. Find Your Why”. Retrieved from https://medium.com/personal-growth/purpose-is-life-changing-find-your-why-210b2dda3deb, /3/5/2018.
Sinek, Simon. (2011). “How Great Leaders Inspire Action”. Retrieved from https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action, 3/05/2018.
Start With Why. (n.d.). “Find Your WHY”. Retrieved from https://startwithwhy.com/find-your-why/, 3/5/2018.
Warren, renee. (2015). “Why Discovering Your 'Why' Is the No. 1 Business Move”. Retrieved from https://www.entrepreneur.com/article/243737, 3/5/2018.
Additional training and resources you might find interesting
From the Academia
