Choosing the best call-to-action (CTA) for your blog post depends on your goals and the needs of your audience. Let’s break down two options:
Option 1: Suggesting to Sign Up for a Free Quiz AND a Paid Online Course
Pros:
- Direct Monetary Value: By promoting a paid course, you have the opportunity to generate revenue while providing value.
- Engagement Through Learning: A course can provide deeper insights and more structured content, which some readers may prefer after taking the quiz.
- Clear Path to Investment: This option encourages readers who are genuinely interested in the topic to invest further, fostering commitment to their learning journey.
Cons:
- Possibly Overwhelming: Some readers may feel hesitant or overwhelmed by the idea of a paid course right after engaging with a free quiz.
- Might Deter Casual Readers: Those who are just exploring the topic might find a direct push towards a paid course off-putting.
Option 2: Suggesting to Sign Up for a Free Quiz AND a Resource Page
Pros:
- Broader Appeal: A resource page can cater to a wider audience, including those who are still in the exploration phase of their learning journey.
- Builds Trust: By offering additional free resources, you position yourself as a knowledgeable source, fostering trust with your audience.
- Encourages Exploration: A summary of resources allows readers to find what’s most relevant to them, potentially increasing engagement over time.
Cons:
- Less Direct Revenue Generation: This option might not lead to immediate sales as effectively as a paid course.
- Limited Depth: A resource page may lack the comprehensive structure and depth that a course provides.
Conclusion
If your primary goal is to build engagement and trust while encouraging exploration among a broader audience, Option 2 (free quiz and resource page) may be more effective. This approach allows readers to engage with your content in a more relaxed manner, paving the way for future interactions.
However, if your audience is already somewhat familiar with the topic and looking for deeper knowledge – and you want to prioritize monetization – then Option 1 (free quiz and a paid course) could be the better choice.
Ultimately, knowing your audience’s preferences and behaviors will help inform your decision best!
