When It Is Time To Start Outsourcing And Automating
We all have only 24 hours a day to work with and some of that time needs to be spent sleeping, cooking,eating, cleaning, playing with our kids, catching up with our hubby, etc.
After I gave birth to my twin boys, I felt stretched between all the different activities I loved and wanted to spend time on, to realize that I was not creating anything really of quality as I was juggling between all of these. That brought me to think differently about entrepreneurship.
I asked myself: what have I learnt from the successful companies I’ve worked at, and from my roles, that can help me be more purposeful, efficient, productive and successful as an entrepreneur?
It was somehow a simple – yet often complex – answer: focusing on what I’m best at and outsourcing and automating everything else! Funny enough, that’s what I had been doing in big corporations for over 15 years, so it wasn’t so difficult to start. J
This leads me now to emphasize to you the importance of outsourcing. Time is truly a limited resource and you need to spend it on who and what matters most to you!
If you’re like many of the ladies I’ve met and worked with over the years, you are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy and customer support. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing and automating.
Start Slow and Stay Profitable
Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit, it may be a good place to start. Or maybe you want to outsource customer service to leave you with more time for product creation.
The key is to start small. Pick one little project and find someone to do it for you. You can ask peers for recommendations, or look on websites like ODesk or even Fiverr. Usually graphic designers, web designers, writers and VAs that come recommended by others will work out best. I’ve found great deals on Etsy as well.
Again, start with one little project and see how things go. Be prepared to be patient in the beginning. It will take some time and feedback for the other person to get an idea of what you want.
Build Your Team
Once you get that first person trained, start expanding and building our team as funds allow. Think about what skills you want to outsource and what your team should look like. As you find people you enjoy working with, do what you can to keep them on board. That means sending them work regularly and paying promptly.
Do that along with being kind and it won’t take you long to build a team that’s knowledgeable and loyal. Spend the time your team is saving you on expanding your business. You want to make sure you can pay them well and still stay profitable.
Keep What You Love – Outsource And Automate The Rest
Your end goal should be to only work on the things you enjoy working on, or those tasks crucial to business expansion. In other words, work on what you love to do and outsource the rest. Not only will this leave you plenty of time to focus on money making tasks, it also makes sure you continue to love what you do.
Are you unsure where to start? I invite you to schedule a complimentary strategy call.
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Step 1: Revise Your Expectations And Expect Resistance
If you’re familiar with the principles for successfully growing an online business, then you know that Step 1 of successfully pulling out a strategy to optimise and grow your business is to shift your mindset. I share through this blog and social media channels some tips and tools to help you with that. Yet, we all know that it takes more than just knowing what to do to actually do it.
That’s why I want to invite you to revise your expectations. Know that there will be resistance along the way. You might say to yourself “I’ll have a look tomorrow again”, “that’s not so urgent”, “I’m not sure that’s for me”, “I don’t think this will work for me”, or many other things. Often when we’re stepping out of our comfort zone (a.k.a. what we’ve been doing until now) we’re finding excuses to keep on doing what we’ve always done. The first step in success is acknowledging that. So… acknowledge where you’re at. Then…
Revise your expectations bearing in mind your goals AND your life. Not everything that I’m sharing will resonate with you. Not everything will be applicable to you either. And that’s alright! But you’ve got to start somewhere.
So, as long as you’re clear on your goals and on your vision (if not, schedule a call with me to discuss where you're at in your business and what you should focus on), take a conscious decision of what you want to apply starting from today.
Step 2: Carve Out Time, And Make A Plan
That’s where carving out time, and making a plan comes in. You know yourself at that stage better than I do. Use that knowledge to implement a plan of action that will help you start making positive changes into your life, that will soon bring positive changes in your business and in your life.
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Step 3: Just start
There’s no tomorrow in success. Any successful path starts today, with a small change that you keep on building onto. Commit to starting today with ONE small thing, and share with me in the comments what it is. This commitment will help you start – and keep – taking action!
Step 4: Get Support!
We tend to want to do things on our own. I’m not stranger to that either. But I’ve learnt over time, and I’ve seen both with my personal coaching clients and professional mentoring clients, as well as with myself, that getting support helps to really create the change we’re after. So, if you’re stuck wondering what’s next, and you know you need help, I invite you to check out the many online resources I have created to help you save time and achieve faster growth in your business: Free articles, online community, online books and courses. If you’d like private mentoring for your business strategy, you can also book a call with me to discuss the different mentoring options that are available for your special needs.
Step 5: Please Share!
If you like what I'm sharing in this series of posts with tips to help you save time in your online business, please do me a favor and share it with friends or colleagues you know would benefit from it! The more we are on this journey, the greater the collaborations, co-creation and achievements!