Use And Improve What You’ve Got
Let’s talk about making your business more profitable.
Sure, you could go out and create a new product or come up with an entirely new stream of revenue. But that takes a lot of time and energy. Let’s look at a much easier way to improve you bottom line – using what you’ve already got.
Start by seeing what you can do to get more traffic to your site. Read up on Search Engine Optimization to get more free traffic from Google. If you’re not already adding fresh content regularly, now is a great time to start blogging a few times a week. Fresh content will bring fresh visitors to your site and encourage your existing readers to keep coming back.
Make it easy to share your content via social media. Add some Facebook, Twitter and Pinterest buttons to your site along with some attention grabbing images. It’s a good idea to get more active on social media yourself to grow your audience and drive engagement.
Once you have more traffic coming to your site, it’s time to test. Start with your opt in boxes and see if you can’t improve what percentage of visitors share your email with them. Once they are on your list, you get a chance to get back in touch, build a relationship with your readers and eventually sell them something.
Since we’re talking about emails, lets’ stay on that topic for a minute. Look through the emails you’re currently sending to your subscribers – be it via an auto responder, a blog broadcast or broadcast emails. What can you do to get better at email marketing? Are you mailing frequently enough? Are you making offers? Are you gaining your readers’ trust and building a relationship? Work on becoming a better email marketer to see better results quickly.
Next take a look at your current products. Can you improve the sales pages? Can you improve and add to the products themselves to warrant a higher price point? Can you bundle a few of your current products into a higher priced item?
Last but not least, take a look at all the fresh content you’ve been writing. How can you repurpose it and get the most mileage out of every word you’ve written? Can you combine several blog posts into a short report or even a Kindle book? Can you expand on the idea and make it the basis for a new information product? Can you offer a paid coaching programs on the topics, using your content as the basis for the training modules?
Get in the habit of using, reusing and improving what you already have. Your bottom line will thank you.
If you’d like more step-by-step guidance to build your profitable sales funnel more efficiently, I invite you to check out Plan Your Profitable Sales Funnel.
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Step 1: Revise Your Expectations And Expect Resistance
If you’re familiar with the principles for successfully growing an online business, then you know that Step 1 of successfully pulling out a strategy to optimise and grow your business is to shift your mindset. I share through this blog and social media channels some tips and tools to help you with that. Yet, we all know that it takes more than just knowing what to do to actually do it.
That’s why I want to invite you to revise your expectations. Know that there will be resistance along the way. You might say to yourself “I’ll have a look tomorrow again”, “that’s not so urgent”, “I’m not sure that’s for me”, “I don’t think this will work for me”, or many other things. Often when we’re stepping out of our comfort zone (a.k.a. what we’ve been doing until now) we’re finding excuses to keep on doing what we’ve always done. The first step in success is acknowledging that. So… acknowledge where you’re at. Then…
Revise your expectations bearing in mind your goals AND your life. Not everything that I’m sharing will resonate with you. Not everything will be applicable to you either. And that’s alright! But you’ve got to start somewhere.
So, as long as you’re clear on your goals and on your vision (if not, schedule a call with me to discuss where you're at in your business and what you should focus on), take a conscious decision of what you want to apply starting from today.
Step 2: Carve Out Time, And Make A Plan
That’s where carving out time, and making a plan comes in. You know yourself at that stage better than I do. Use that knowledge to implement a plan of action that will help you start making positive changes into your life, that will soon bring positive changes in your business and in your life.
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Step 3: Just start
There’s no tomorrow in success. Any successful path starts today, with a small change that you keep on building onto. Commit to starting today with ONE small thing, and share with me in the comments what it is. This commitment will help you start – and keep – taking action!
Step 4: Get Support!
We tend to want to do things on our own. I’m not stranger to that either. But I’ve learnt over time, and I’ve seen both with my personal coaching clients and professional mentoring clients, as well as with myself, that getting support helps to really create the change we’re after. So, if you’re stuck wondering what’s next, and you know you need help, I invite you to check out the many online resources I have created to help you save time and achieve faster growth in your business: Free articles, online community, online books and courses. If you’d like private mentoring for your business strategy, you can also book a call with me to discuss the different mentoring options that are available for your special needs.
Step 5: Please Share!
If you like what I'm sharing in this series of posts with tips to help you save time in your online business, please do me a favor and share it with friends or colleagues you know would benefit from it! The more we are on this journey, the greater the collaborations, co-creation and achievements!