Making Friends In All The Right Places
The internet is a huge place and there’s plenty of room for all of us making a living online. If you’re worried about collaborating with “your competition” think again. One of the best things you can do is make friends with other online business owners in your niche.
Start By Figuring Out What You Can Do For Them
There’s nothing worse than getting a pitch email from someone you don’t know. You don’t like getting them and the person you’re sending them to is no different. And quite frankly it’s not how you make friends in the online business space. Instead, look at some of the people in your niche that you would like to connect with and figure out what you can do for them.
It doesn’t matter if you’re just starting out or that you don’t have a big reach yet. Start sharing good content they put out and recommend them to your audience. Take the time to write a meaningful comment on their blog post or in response to a Facebook post.
Shoot them an email if you notice that their website is down or there’s a problem with a broken link. Be genuinely helpful and it will be noticed.
Cultivating Mutually Beneficial Relationships
Once you’re on the person’s radar, it’s time to start cultivating a mutually beneficial relationship. This can take a lot of different forms. You may guest blog post on each other’s sites, become a podcast guest, contribute a chapter to their latest book or even create a product together.
Or maybe you just have a fun public social media conversation that helps both of you reach a larger audience. And of course becoming affiliates of your respective products and doing some mailings is always a popular option.
Frankly, it doesn’t really matter what you do exactly as long as it benefits both of you. If your list is significantly smaller, offer to do more of the leg work. Make sure the other person walks away feeling good about the collaboration.
Grow Your Reach And Make More Friends
As you start to make friends, your reach will grow.
But it doesn’t end there.
The people you’re meeting can help introduce you to other players in the market. And of course you shouldn’t stop seeking people out on your own either. Combine both approaches and you will continue to make more friends, grow your reach and grow your business.
Last but not least, it’s a lot more fun to work on your online business when you have friends who not only “get” what you do for a living, but are there to talk shop, encourage and exchange ideas. You’ll learn a lot and have a blast all while growing your business and your bottom line.
If you’d like for us to collaborate on a specific project, contact me and give me more details.
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Step 1: Revise Your Expectations And Expect Resistance
If you’re familiar with the principles for successfully growing an online business, then you know that Step 1 of successfully pulling out a strategy to optimise and grow your business is to shift your mindset. I share through this blog and social media channels some tips and tools to help you with that. Yet, we all know that it takes more than just knowing what to do to actually do it.
That’s why I want to invite you to revise your expectations. Know that there will be resistance along the way. You might say to yourself “I’ll have a look tomorrow again”, “that’s not so urgent”, “I’m not sure that’s for me”, “I don’t think this will work for me”, or many other things. Often when we’re stepping out of our comfort zone (a.k.a. what we’ve been doing until now) we’re finding excuses to keep on doing what we’ve always done. The first step in success is acknowledging that. So… acknowledge where you’re at. Then…
Revise your expectations bearing in mind your goals AND your life. Not everything that I’m sharing will resonate with you. Not everything will be applicable to you either. And that’s alright! But you’ve got to start somewhere.
So, as long as you’re clear on your goals and on your vision (if not, schedule a call with me to discuss where you're at in your business and what you should focus on), take a conscious decision of what you want to apply starting from today.
Step 2: Carve Out Time, And Make A Plan
That’s where carving out time, and making a plan comes in. You know yourself at that stage better than I do. Use that knowledge to implement a plan of action that will help you start making positive changes into your life, that will soon bring positive changes in your business and in your life.
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Step 3: Just start
There’s no tomorrow in success. Any successful path starts today, with a small change that you keep on building onto. Commit to starting today with ONE small thing, and share with me in the comments what it is. This commitment will help you start – and keep – taking action!
Step 4: Get Support!
We tend to want to do things on our own. I’m not stranger to that either. But I’ve learnt over time, and I’ve seen both with my personal coaching clients and professional mentoring clients, as well as with myself, that getting support helps to really create the change we’re after. So, if you’re stuck wondering what’s next, and you know you need help, I invite you to check out the many online resources I have created to help you save time and achieve faster growth in your business: Free articles, online community, online books and courses. If you’d like private mentoring for your business strategy, you can also book a call with me to discuss the different mentoring options that are available for your special needs.
Step 5: Please Share!
If you like what I'm sharing in this series of posts with tips to help you save time in your online business, please do me a favor and share it with friends or colleagues you know would benefit from it! The more we are on this journey, the greater the collaborations, co-creation and achievements!