Time To Build Out Your Funnel
Let’s talk about your business funnel for a bit today. The funnel is the path you want your visitors to take from the time they first find you to becoming a repeat customer. For most of us it looks something like this:
- Someone comes to our blog or website.
- They sign up for a freebie and we capture their email address.
- Emails go out to them, including introductory (think low priced) product offers.
- They make a purchase and become a customer.
- They are presented with an upsell or one time offer.
- We continue to make more relevant offers while continuing to build a relationship via the website, email and social media.
- Eventually the customer will buy higher and higher priced items or sign up for a recurring program.
Take a few minutes today and jot down what your current product funnel looks like.
Do you have all the pieces in place to smoothly move a customer through the process?
Do you have a free opt in offer on your site to give you a chance to capture your visitors email addresses?
Do you have an introductory product in place?
This could be a small eBook, an introductory course or even a short coaching session. Price will depend on your market but think in the USD 7–97 price range here.
Do you have an upsell or one time offer in place immediately after the first purchase is made?
If not, this should be the first thing you work on. Your customer is buying and interested in what you have to offer. The chance that they add something else to their cart is pretty good right now. Make sure the offer is relevant and a bit higher priced than what they bought initially.
What might your customers need next?
Is there another piece of the puzzle they should be learning to move them one step closer to their end goal?
Or are you offering a consumable product like done-for-you programs or templates? In that case your funnel may include monthly fresh programs or templates.
Don’t forget to remind your customers regularly about what else you have to offer that might be helpful. Sometimes building out your funnel simply means writing a few follow up emails, or bundling existing products into one larger bundle.
Last but not least think about bigger ticket items. These could be larger bundles, large courses or training and coaching programs. Only a small percentage of your customers will take you up on those offers, but the profit per sale will be high enough that it will be well worth it.
If you’d like more step-by-step guidance to build your profitable sales funnel more efficiently, I invite you to check out Strategize Your Profitable Sales Funnel.
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Step 1: Revise Your Expectations And Expect Resistance
If you’re familiar with the principles for successfully growing an online business, then you know that Step 1 of successfully pulling out a strategy to optimise and grow your business is to shift your mindset. I share through this blog and social media channels some tips and tools to help you with that. Yet, we all know that it takes more than just knowing what to do to actually do it.
That’s why I want to invite you to revise your expectations. Know that there will be resistance along the way. You might say to yourself “I’ll have a look tomorrow again”, “that’s not so urgent”, “I’m not sure that’s for me”, “I don’t think this will work for me”, or many other things. Often when we’re stepping out of our comfort zone (a.k.a. what we’ve been doing until now) we’re finding excuses to keep on doing what we’ve always done. The first step in success is acknowledging that. So… acknowledge where you’re at. Then…
Revise your expectations bearing in mind your goals AND your life. Not everything that I’m sharing will resonate with you. Not everything will be applicable to you either. And that’s alright! But you’ve got to start somewhere.
So, as long as you’re clear on your goals and on your vision (if not, check *Plan, Create, Launch*), take a conscious decision of what you want to apply starting from today.
Step 2: Carve Out Time, And Make A Plan
That’s where carving out time, and making a plan comes in. You know yourself at that stage better than I do. Use that knowledge to implement a plan of action that will help you start making positive changes into your life, that will soon bring positive changes in your business and in your life.
If you're stuck wondering what to do next, I invite you to subscribe to receive the Online Biz Growth Notes.
Step 3: Just start
There’s no tomorrow in success. Any successful path starts today, with a small change that you keep on building onto. Commit to starting today with ONE small thing, and share with me in the comments what it is. This commitment will help you start – and keep – taking action!
Step 4: Get Support!
We tend to want to do things on our own. I’m not stranger to that either. But I’ve learnt over time, and I’ve seen both with my personal coaching clients and professional mentoring clients, as well as with myself, that getting support helps to really create the change we’re after. So, if you’re stuck wondering what’s next, and you know you need help, I invite you to check out the many online resources I have created to help you save time and achieve faster growth in your business: Free articles, online community, online books and courses. If you’d like private mentoring for your business strategy, you can also book a call with me to discuss the different mentoring options that are available for your special needs.
Step 5: Please Share!
If you like what I'm sharing in this series of posts with tips to help you save time in your online business, please do me a favor and share it with friends or colleagues you know would benefit from it! The more we are on this journey, the greater the collaborations, co-creation and achievements!